What if we could turn people who are already part of everyday life into allies in prevention?

In Argentina, BMS partnered with cancer organizations and tattoo artists to launch #MelaNOmás. Tattoo artists were trained to spot potential warning signs of melanoma and encourage their clients to consult a dermatologist.

Link: Día Mundial del Melanoma: la iniciativa que se alió a tatuadores para generar conciencia sobre esta enfermedad – Infobae