Get inspired

Explore projects, ideas and stories from the innovation ecosystem. Discover how simple ideas have become solutions creating meaningful impact.

Prostate cancer

What if we could turn “when and where do I refer?” into a simple decision for any professional?

JYSK, the international home-furnishing retailer, uses AI to analyze customer data and context to identify the next best action, presenting

Prostate cancer

What if we could avoid making people explain the same thing over and over again?

KLM Royal Dutch Airlines solved the frustration of customers having to repeat their issue when switching between channels. Its Social

Prostate cancer

What if we could automatically direct each case to the right resource?

Uber connects each request with the most suitable available driver based on location, availability, and other parameters. Link: Uber Marketplace

Breast cancer

What if booking a mammogram were as easy as booking a table?

OpenTable allows users to search for restaurants by date, time, and location, showing available options for them to choose from.

Breast cancer

What if we could turn an everyday action into a health reminder?

ASDA, one of the UK’s leading supermarket chains, partnered with CoppaFeel! to turn self-checkouts into a reminder for people to

Breast cancer

What if we could make an experience visible before living it?

IKEA has used augmented reality tools to let users visualize products in their own space before buying them. Link: Launch

Breast cancer

What if we could turn something people avoid into something more appealing or relevant?

BVG and adidas created a limited-edition sneaker that included an annual public transport pass for Berlin. The collaboration turned the

Breast cancer

What if we could bring a prevention message to a place where people feel less inhibited?

CerHom and TBWA used dating apps to raise awareness of testicular cancer. The campaign was based on a provocative insight:

Breast cancer

What if we removed one of the reasons why a woman does not make it to her appointment?

U.S. oncology programs have used partnerships with on-demand transportation services to facilitate travel to appointments, combining platforms such as Uber/Lyft

Breast cancer

What if we could turn people who are already part of everyday life into allies in prevention?

In Argentina, BMS partnered with cancer organizations and tattoo artists to launch #MelaNOmás. Tattoo artists were trained to spot potential

Prostate cancer

What if we could turn a non-specialist professional into a gateway?

The NHS teledermatology service in Tayside, Scotland, enables primary care professionals to assess patients, capture clinical and dermatoscopic images, and

Prostate cancer

What if we could see where capacity is available before deciding where to send someone?

Flight booking platforms such as Amadeus identified an opportunity to simplify flight search, which traditionally required checking information across multiple