What if we could turn “when and where do I refer?” into a simple decision for any professional?
JYSK, the international home-furnishing retailer, uses AI to analyze customer data and context to identify the next best action, presenting employees with the most relevant recommendation at that moment. Could we use the same mechanism in prostate cancer to guide professionals toward the right referral, at the right time and to the right RLT center? Link: Case Study | JYSK – One […]
What if we could avoid making people explain the same thing over and over again?
KLM Royal Dutch Airlines solved the frustration of customers having to repeat their issue when switching between channels. Its Social Media Hub connected WhatsApp, Messenger, the app and internal systems, creating a single conversation history that agents could access from one place. This allowed customers to switch channels without losing context. Link: KLM transforms customer […]
What if we could automatically direct each case to the right resource?
Uber connects each request with the most suitable available driver based on location, availability, and other parameters. Link: Uber Marketplace Matching | Uber
What if booking a mammogram were as easy as booking a table?
OpenTable allows users to search for restaurants by date, time, and location, showing available options for them to choose from. Link: Reserve with Google: Turn Searches into Seated Guests | OpenTable
What if we could turn an everyday action into a health reminder?
ASDA, one of the UK’s leading supermarket chains, partnered with CoppaFeel! to turn self-checkouts into a reminder for people to check their breasts, reinforcing the message through receipts, the loyalty app, employee T-shirts, radio and social media. The idea was to create a simple association between self-checkout and breast self-checks.
What if we could make an experience visible before living it?
IKEA has used augmented reality tools to let users visualize products in their own space before buying them. Link: Launch of new IKEA Place app – IKEA Global
What if we could turn something people avoid into something more appealing or relevant?
BVG and adidas created a limited-edition sneaker that included an annual public transport pass for Berlin. The collaboration turned the ticket into a wearable and desirable fashion item. Link: adidas GB 2018: ORIGINALS GOES PUBLIC TRANSPORT
What if we could bring a prevention message to a place where people feel less inhibited?
CerHom and TBWA used dating apps to raise awareness of testicular cancer. The campaign was based on a provocative insight: some young men may feel more comfortable sharing intimate images online than talking to a doctor about their health. The campaign turned this behavior into an opportunity for prevention by creating fake profiles that, when […]
What if we removed one of the reasons why a woman does not make it to her appointment?
U.S. oncology programs have used partnerships with on-demand transportation services to facilitate travel to appointments, combining platforms such as Uber/Lyft with specialized medical transportation. Link: Lyft and Uber Help Patients Make It to Medical Appointments – WTOP News
What if we could turn people who are already part of everyday life into allies in prevention?
In Argentina, BMS partnered with cancer organizations and tattoo artists to launch #MelaNOmás. Tattoo artists were trained to spot potential warning signs of melanoma and encourage their clients to consult a dermatologist. Link: Día Mundial del Melanoma: la iniciativa que se alió a tatuadores para generar conciencia sobre esta enfermedad – Infobae